Apex Flow Scheduler vs Square Appointments
What Square Appointments isSquare Appointments is booking software from Square, sold as Free, Plus and Premium plans priced per location, with a Pro tier by quote. [1][2] It ties booking to Square payments, so card processing rates are part of the plan. [1] Its page markets it to salons, spas and other appointment businesses. [3]
What Square Appointments publishes
- Square shows its Free plan at $0 per month per location, Plus at $49 per month per location, and Premium at $149 per month per location. Plus and Premium list a 30 day free trial. (price; source, read 2026-10-07)
- Free lists card processing of 2.6 percent plus 15 cents for tap, dip or swipe, and 3.3 percent plus 30 cents online. Plus lists 2.5 percent plus 15 cents in person and 2.9 percent plus 30 cents online. (price; source, read 2026-10-07)
- The Appointments page markets booking software for beauty salons, barbershops, spas and similar businesses, with an online booking site, unlimited staff schedules and Google Calendar sync. (positioning; source, read 2026-10-07)
- Plus adds a cancellation policy with no show fees, multi staff booking, a waitlist, and email and text marketing. Premium adds 24/7 support, resource management and a future bookings report. (feature; source, read 2026-10-07)
- Square says cards can be kept on file to hold appointments, take prepayments or charge cancellation fees, and that email and SMS confirmations and reminders can be customized. (feature; source, read 2026-10-07)
- For switching, Square says to create an account and bulk import a customer list. Appointment history and future appointments need a contact to Square sales, and import services are priced separately. (policy; source, read 2026-10-07)
- Square lists Tap to Pay on iPhone and on Android, and integrations through the Square App Marketplace. Square Pro is custom priced for businesses processing over $250,000 per year. (integration; source, read 2026-10-07)
Side by side
| Topic | Square Appointments says | Apex does by design | Apex status |
|---|---|---|---|
| Plans and price | Free is $0, Plus is $49 and Premium is $149 per month, each per location. [1] | Three user tiers at $59, $99 and $129 per month, with $10 per extra user above 6.
| In progress |
| Card processing rates | Free lists 2.6 percent plus 15 cents in person and 3.3 percent plus 30 cents online. [2] | Reminders by text need a connected provider and carrier registration first.
| In progress |
| No show protection | Plus lists a cancellation policy with no show fees, and cards can be kept on file. [4][5] | The owner confirms a request before it becomes a visit.
| Built |
| Waitlist | A waitlist is listed on Plus. [4] | Visits are scheduled with route order and drive time in view.
| Built |
| Moving data in | Square says customers can be bulk imported, and appointment history needs a contact with sales. [6] | Phone use is through a web app saved to the home screen, not an app store app.
| Built |
A blank in the first column means we did not verify it. We make no claim about features Square Appointments does not publish.
When Square Appointments may fit better
Square Appointments may fit better for a shop or studio that takes cards at a counter, because booking, reader hardware and processing share one account. [2][3] Its Free plan has no monthly fee. [1] Cards on file for no show fees are a strength. [5] Apex is early access and card-present payments are not built.
How Apex is designed differently
Apex keeps scheduling separate from the card processor. Online requests arrive pending until the owner or the owner's rules confirm them. Plans are priced by user, card processing is the processor's own rate with no Apex margin, and texts and AI phone minutes are not included in any plan. Tap to pay readers are not part of Apex.
This is a statement about Apex design, not a claim that Square Appointments falls short. Apex Flow Scheduler is early access, its only tenant is Apex’s own first business, and many features are still rolling out.
What we could not verify
- The monthly price of the Pro tier is by quote, so no figure was read.
- Whether a customer's online request waits for owner approval was not stated on the pages read.
- Client export steps were not verified.
- Prices change, so verify before buying on the vendor's own pricing page.
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Official site: squareup.com. All other compared vendors: comparison index.