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Apex Flow Scheduler vs SimplyBook.me

Facts read from SimplyBook.me’s own pages on 2026-10-07. Prices and terms change: verify before buying. Reviewed 2026-10-07.

What SimplyBook.me isSimplyBook.me sells Free, Basic, Standard, Premium and Enterprise plans, priced in euros and limited by monthly bookings, providers and a count of custom features. [1] A 14 day trial with no card is listed. [4] Text messages, a custom domain and AI voice booking credits are sold separately. [3]

What SimplyBook.me publishes

  1. SimplyBook.me shows Free at 0 euros with 50 bookings and 1 provider, and Basic at 11.9 euros per month annual or 13.9 monthly with 100 bookings and 5 providers. (price; source, read 2026-10-07)
  2. Standard is 24.9 euros per month annual or 29.9 monthly with 500 bookings and 15 providers. Premium is 49.9 euros annual or 59.9 monthly with 2000 bookings and 30 providers. Enterprise is custom. (price; source, read 2026-10-07)
  3. Add-ons sold separately include 100 SMS credits at $8, 100 AI voice booking credits at $8, 100 extra bookings at $4, and a custom domain with SSL at $119. The page says SMS credits and the domain are not in the subscription fee. (price; source, read 2026-10-07)
  4. The page says new accounts start a 14 day trial with no credit card and that annual billing saves up to 17 percent. It also says there are no transaction fees from SimplyBook.me on payments. (policy; source, read 2026-10-07)
  5. The page says a paid plan can be cancelled or downgraded at any time with no cancellation fee, and stays active to the end of the billing period. A Personal Data Report remains available after it ends. (policy; source, read 2026-10-07)
  6. Standard and above list HIPAA features and SAML SSO. Premium lists QuickBooks, FreshBooks and Xero integrations, and Payments PRO with refunds, payment links and stored cards. (integration; source, read 2026-10-07)
  7. The page lists an admin app for iOS and Android, a Zapier integration, recurring appointments and buffer times, and says most custom features are on the trial except a few such as point of sale and client import. (feature; source, read 2026-10-07)

Side by side

SimplyBook.me as published, and Apex by design. Apex status badges come from our feature audit.
TopicSimplyBook.me saysApex does by designApex status
Plans and priceFree is 0 euros, Basic 13.9, Standard 29.9 and Premium 59.9 euros per month billed monthly. [1][2]User based tiers from $59 to $129 per month, with a 14 day trial.
  • AD08No per-user fees(In progress)
In progress
Booking limitsPlans carry monthly booking limits of 50, 100, 500 and 2000. [1][2]Message credits are not part of the plan. Texts run on your own account once connected.
  • CM01Two-way SMS from business number(In progress)
In progress
Texts and AI voiceSMS and AI voice booking credits are sold in packs of 100 at $8 each. [3]Nothing becomes a confirmed visit until the owner or a rule confirms the request.
  • BK11Booking requires owner approval (request mode)(Built)
Built
Trial and cancellingA 14 day no card trial is listed, and cancelling is allowed at any time. [4][5]Schedules are built around route order and drive time.
  • SC05Route optimization (daily)(Built)
  • SC28Drive-time between jobs shown(Built)
Built
Accounting linksQuickBooks, FreshBooks and Xero integrations are listed on Premium. [6]Mobile is a home screen web app only.
  • MB23Tech app install without app store(Built)
Built

A blank in the first column means we did not verify it. We make no claim about features SimplyBook.me does not publish.

When SimplyBook.me may fit better

SimplyBook.me may fit better for a clinic, studio or training center that wants many optional modules switched on, from point of sale to memberships. [1][7] Its lower plans are inexpensive in euros. [2] Accounting links to QuickBooks and Xero sit on Premium. [6] Apex is early access, narrower and has no point of sale.

How Apex is designed differently

Apex is priced by number of users rather than booking counts or feature caps, and it has no monthly booking limit in its design. Online requests arrive pending until the owner or the owner's rules confirm them. Texts and AI phone minutes are not included in any plan, and data export is designed for any time.

This is a statement about Apex design, not a claim that SimplyBook.me falls short. Apex Flow Scheduler is early access, its only tenant is Apex’s own first business, and many features are still rolling out.

What we could not verify

  • Client export file format and steps were not verified.
  • The page quotes euro prices; US dollar billing was not read.
  • Prices change, so verify before buying on the vendor's own pricing page.
How to switch from SimplyBook.meApex pricing

Official site: simplybook.me. All other compared vendors: comparison index.